Review the article What is strategy? by Michael .E. Porter Essay

Michael Eugene Porter is a Professor at The Institute for Strategy and Competitiveness, based at the Harvard Business School. He is generally recognized as the father of the modern strategy field. One of his great writing is â€Å"What is strategy?† published in 1996. The beginning of the article raises a mistake of Operational Effectiveness for Strategy that many companies had suffered for almost two decades. In the article, Operational Effectiveness means performing similar activities better than rivals perform them. To achieve this objective, companies based on its strength using their best available technologies, skill, management, human resource, eliminated wasted effort, motivated employees†¦ As the result of this, they could offer lower cost but superior quality to the customers meanwhile moving toward the frontier. In this case, customers and suppliers received a lot of benefit. But for the companies the fast and dramatic profit they received at the early time day by day became nothing. They just run faster and faster in the endless race of Operational Effectiveness, no one could win. One of the reasons for this is so irony. Competitors imitated the best practices in technology, management, input improvement. Therefore most of the com panies look nearly the same. There were no difference and competitive advantage anymore and the sinking price ever nearer to marginal cost. We can see it clearly in mobile phone market; Samsung is facing with the imitation from Chinese companies for example Xiaomi. Those new entrants put a heavy threat on market share and made Samsung lose a lot of money. By finding out and describe the matter really clearly, this article has shown the conflict in operating the companies. Managers have tried to get the better but receive the worse. It explains why many companies got stuck in their management trap for almost twenty years. To make it clearer, a very typical example falls into Japanese companies which imitated and emulated one another, tried to satisfy any need from customers. This argument from Porter helps managers avoid mistake and remind them about strategy. In the second part of the article, the method to solve the matter is introduced: â€Å"Strategy rests on Unique Activities†. Porter suggested that to avoid copying, and to be different, managers have to choose a different set of activities to deliver a unique mix of value, and perform activities different from competitors. It is Strategy positioning including three sources: The first one is â€Å"Variety Based Positioning†. The companies use this if they can create a particular product or service using distinctive set of activities to satisfy one common need of a group of customers. A very good example for this case is Jiffy Lube International. It just focus on automotive lubricants, no other car repair or maintenance service. Therefore, their service is faster at lower cost, persuading customer to get oil changes. This way will attract customers with strong and specific need especially the wise customers who believe in the advantage of specialization. The second one is â€Å"Needs Based Positioning† meaning serving all or most of the needs of a particular group of customers. To illustrate this case, Porter showed a very excellent example of Ikera. This company tried to serve all the home furnishing needs of its target customers who were happy to trade-off service for cost and need stylish furniture, in-store child care, extended hours. Besides according to the customers’ life period or special occasions, companies can offer different kinds of services, for example, BIDV bank can offer student a loan for study, after that another loan for buying car, house or when he needs some money for his wedding or business. The third one is â€Å"Access Based Positioning†: Segmenting customers who are accessible in different ways (geography, scale, or other differentiator that requires customizing of activities to reach this group of customers). For example, in Indian rural places where the roads were too poor that car and truck can not approach, Unilever group used local people to carry their products (shampoo†¦) and deliver to the local people in those remote places. In practice, some companies likes Blackberries, Samsung can attract normal customers by advertising but for famous people who create the fashion trend and influence community’s preference, the best way is sponsor or giving them the new expensive product as a present and paying them to use it. Anyway, there is an argument that is strategy doesn’t mean niche approach and the most important is that decision on selecting a set of activities has to meet a group of customers’ common needs. The more valuable the company’s position is the more attractive for rivals to imitate. Competitors can reposition itself or straddling (Continental airline maintain its full service while imitated Southwest point-to-point routes, no meal, low fare†¦). In order to make strategic position sustainable and avoid a burden of functions, companies have to trade-off. And it is mentioned in the third part of the article. â€Å"Trade-off† creates the need for choice and protects against repositioning and straddles as well as limit what a company offers. The company trades-off for three reasons; the first is in consistencies in image or reputation. For example Neutrogena has built it image for medical reputation, other brand can not copy because of huge expense. Some famous singers, actors or actresses never appear in small-time, unimportant show or event which may blur their image and rep utation. The second is from activities themselves, different position need different standards, method, and equipment (Ikea)†¦. A university lab room is just used for teaching or checking models in simple cases. It can not be used to do business in complex case like the lab room in industry. Finally; it comes from limit on internal coordination and control. Continental lost a lot of money when imitating Southwest to add a new service for point-to-point flight. However, in practice, trade-off is not easy. It’s not sure to choose what to remain and what to give up. In psychology, managers always want to make their company grow. When seeing the competitors who are successful and get a lot of profit, it’s hard to ignore without jump into that business. Therefore, trade-off requires thoughtful decision and sensitive impression. Furthermore, Porter argues that to gain competitive and sustainability every thing has to be â€Å"Fit†. That is the way activities relate to another. They are combined to fit and reinforce another. Activities can be performed separately but the give effect on each other. Since competitors are facing an entire ecosystem, with elements that allow and strengthen each other existence, they need to be very persistent, capitalize, or creative to be able to replicate or break the company’s strategy. To break a single chopstick is easy but it’s impossible to do the same with a bundle. Samsungà ¢â‚¬â„¢s success is achieved by a combination many aspects. Their products are well designed by excellent designers who are often visit world’s wonders, museum, and learn more knowledge from specialists. In addition, they have 33 technology centers for research. Their new management philosophy is another strong point, quality control and positive changes are extremely focused. On the other hand, Long Thanh milk fell to get fit. Their product â€Å"Lothamilk† is really good on quality and preferred by customers but the conflict among the leaders, the problem in management, and weakness in promotion prevent them from being in the top and growth. In the last part, Porter mentions about Rediscovering Strategy. One of main point is Failure to choose. Managers have been confused about the necessity of making choices. Scaring of leaving behind, companies imitated one another rush to meet all the needs of customers. Focusing on the efficiency frontier could lead one to think that companies should be able to beat its rivals simultaneously on all dimens ions. Another one is Growth Trap that means blind pursuit of growth has a diluting effect on a company’s strategy. Neutrogena suffered such a painful experience when they expanded into a wide variety of products: eyes-makeup remover, shampoo†¦which are not unique and weaken their image. Everything became worse when they began turning to promotion. The second point is Profitable Grow: Too often efforts to develop might harm the strategy but managers can choose suitable activities and cost to element their performance, deepen the long-term position. For example, Maytag organized it value brands into separate units with different strategic position while creating umbrella appliance company for all its brands to gain critical mass. The last but not least important is The Role of Leadership. The managers’ making choice or decision is really important. They have to choose what to do and what to trade-off. In Samsung’s management, when the CEO’s decision is made, all the members in this company have to strictly follow without any other argument or objection. In conclusion, improving in Operational Effectiveness is essential but it’s not enough because company need strategy for long-term success. Therefore, every company has to create preservable positive difference to set up it position, know how to trade-off, keep fit, and flexible enough to adapt wit h major constructional changes in its industry. The article â€Å"What is strategy† helps the readers to find out the difference between operational Effectiveness and Strategy, Then managers can realize the way to develop a valuable and sustainable strategy to control the company’s growth and maintain its composition as well as avoid mistake, and copy from the rivals. After reading this managers can combine positioning, trade-off, fit together to have a good strategy. It also shows us Strategy is the direction and capacity of an organization over long-term, and it is very important for the success of any business organization. Besides all the arguments in the article are in a good order. At the beginning, the problem was raised, and then came many explanations leading the solution. Each argument is made clear by a typical example which is clearly analyzed. On the other hand, the subjects in examples are reused many times, that helps the readers feel familiar and understand deeply about every case. Moreover, the information in the article is really useful and practical for management because it is the result of a careful research based on real, practical situations of some famous companies from all over the world. In addition, the business reality reflected in this article clearly illustrates the theory in the book. Finally, it is well designed and easy to understand. Therefore, all readers from beginning or advantage levels can enjoy it and find some thing useful for them. — The end —

Promote equality and inclusion in health, social care Essay

1.Explain what is meant by- Diversity Diversity can be defined as differences in mental capabilities, personal appearance, race, heritage, beliefs etc. Understanding that everyone is an individual and everyone has different needs.In the care setting i work in, clients have their own personal experiences and preferences, e.g food and activities, different attitudes, behaviour patterns. for e.g to staff: beliefs, race and intellectual ability. These differences make up diversity. see more:inclusion definition in health and social care Equality Equality is ensuring that everybody is treated fairly, equally and as an individual specific to their own needs. Inclusion Inclusion is to make an individual feel included, to feel valued and respected irrespective of their race, gender, personal appearance, sexual orientation etc. In my job role this is about making staff, clients and relatives/visitors feel welcome, valued and respected regardless of their differences. Helping them to feel part of the home and be given the opportunity to be included in all services, facilities, care and support available. 2.Describe the potential effects of discrimination- The potential effects of discrimination can be different for different people. The effects can be physical, emotional or a combination of both. Some potential effects are- Having a loss of trust in services Inflict- taking legal action, seeking advice, prosecution Wider Society- to be discriminated against at work or finding work Feeling ‘Let down’ Weight loss/gain Low self esteem Depression Self harm Humiliation Anger Fear Loss of motivation Increased behaviour problems Difficulty communicating Feeling isolated 3.Explain how inclusive practice promotes equality and supports diversity Inclusive practice promotes a person’s right to access to equal opportunities. By ensuring that this happens promotes diversity. Inclusion refers to providing the opportunity to be included the use of all services and facilities available. Care workers who understand the needs of a  4222-303  patient regardless of their diverse nature and background, valuing the beliefs of others and keeping an accepting perception will aid in the promotion of equality. Be able to work in an inclusive way 1. Explain how legislation and codes of practice relating to equality, diversity and discrimination apply to own work role In my work place we have policies and procedures on equality, diversity, inclusion and discrimination. These are rights that do not have the force of law, but which are enforceable within social care and designed to improve the quality of services that people receive. Each country of the UK has a  body that is responsible for inspecting all social care facilities to make sure that they are complying with national minimum standards. The Care Quality Commision (CQC) essential standards of quality and safety The Human Rights Act 1998 The Equality Act 2010 The Care Standards Act 2008 Health and Safety at work Act Health and Care Professions Council (HCPC) for Social care workers Be able to promote diversity, equality and inclusion 3. Describe how to challenge discrimination in a way that promotes change The way that you would challenge discrimination in general is to discuss the reasons why certain practises are in place with your supervisor or with other staff who are working under you. Provide evidence e.g daily evaluation care plans to demonstrate how changes can be made which help prevent discriminatory practise. If you observe discrimination then you might organise a team meeting or training session where you demonstrate examples of discrimination and show staff ways that they can change their work to prevent this.

Legacy of the Samurai Essay

For seven centuries, the samurai ruled Japan as the powerful warrior class. As a class of warriors and knights, they led society in feudal Japan. The loyalty to his lord was much more important than his allegiance to his friends, family and even the emperor. Their philosophy was one liberated him from fear, and for these reasons, the samurai came to be the dominate force throughout medieval Japan. War played a central part in the history of Japanese samurai. As regional clans gathered manpower, resources and struck alliances with each other, they formed a hierarchy centered around a toryo, or chief. This chief was typically a relative of the emperor and a member of one of the two dominating clan families of the pre-samurai era. Though they were originally sent to regional areas for a fixed four year term as a magistrate, the toryo usually declined to return to the capital when their terms ended. Their sons inherited their positions instead and continued to lead the clans in suppressing rebellion throughout Japan during the middle and later Heian period. (Cook 24) One main reason why conflict between clans was so predominant was because they were typically started as a result of land ownership. Only a fifth of Japan’s land was suitable for agriculture. The struggle for control of land eventually gave rise to the samurai class. The samurai eventually became a class unto themselves between the 9th and 12th centuries A.D. They were called by two names: samurai which means â€Å"knights† and bushi which means â€Å"warriors†. The samurai came from guards of the imperial palace and from private guards that the clans employed. They also acted as a police force in and around Kyoto. These forerunners of what we now know as samurai had ruler-sponsored equipment and were required to hone their martial skills. They gave complete loyalty to their daimyo (feudal landowner) and received land and position in return. Each daimyo  used his samurai to protect his land and to expand his power and rights to more land. The first samurai were servants, yet their advantage of being the sole armed party increasingly became apparent. By promising protection and gaining political clout through political marriages they amassed power, eventually surpassing the ruling aristocrats. (Kure 10-12) In the late 12th century, the two most powerful clans served the emperor of Japan: the Taira clan, and the Minamoto clan. These two families became bitter rivals, and in 1192, Minamoto Yoritomo led his clan to victory over the Taira. The emperor, the traditional head of the Japanese government, declared Minamoto Yoritomo shogun, the head of the military. However, Yoritomo used his new power to strip the emperor of all political power, make his position as shogun permanent, and set up a military dictatorship known as bakufu. So, the samurai went from being servants of the land-owning daimyos to being the rulers of Japan under the shogun. (Dean 21) Over time, powerful samurai clans became warrior nobility, who were only technically under the court aristocracy. When the samurai began to adopt aristocratic pastimes like calligraphy, poetry and music, some court aristocrats in turn began to adopt samurai customs. (Dean 22) In spite of various scheming and brief periods of rule by various emperors, real power was now in the hands of the shogun and the samurai. The reign of the samurai lasted until the late 19th century. The image of the samurai that is probably most well-known is that of a sword expert, brandishing his curved katana with deadly skill. However, for the first few centuries of their existence, samurai were better known as horse-riding archers. Firing a bow while riding a horse was a demanding task, and mastering it required years of relentless practice. Some archers practiced on targets tethered to a pole, which could be swung to make a moving target. For a time, living dogs were used as moving archery targets, until the shogun abolished the malicious practice. (Turnbull 45) The amount and form of a samurai’s training depended on the wealth of his family. In  lower-class families, sons were sometimes sent to village schools for basic education, but they received most of their samurai training from their fathers, older brother, or uncles. Training in martial arts was considered very important, and often began at age five. Sons of wealthy families were sent to special academies, where they were tutored in literature, the arts, and military skills. (Daidoji, Ratti, and Cleary 6-10) Swordsmanship was taught in a similarly relentless manner. The most recognized weapon of the samurai throughout history was the katana. The oldest swords were straight and had their early design in Korea and China. A katana was never worn without its companion sword, the wakizashi; it was a shorter sword with a broader blade. Together the two swords are referred to as daisho, meaning â€Å"large and small.† The word dai (large) represents the katana and the word sho (small) represents the wakizashi. The smiths who created the katana for the samurai are widely regarded as the finest sword makers in history. (Daidoji, Ratti, and Cleary 42) The samurai’s desire for tougher, sharper swords in battle gave rise to the curved blade. One of the biggest problems in making a sword is keeping it sharp. A weapon made with a hard metal will keep its edge, but will be brittle and prone to breaking. Japanese sword smiths solved this problem by making the core of the sword with a soft metal that wouldn’t break. This core was then covered with layers of harder metals that were repeatedly folded and hammered until there were literally millions of layers of metal laminated together. The edge was so sharp that a skilled swordsman could slice a human in half with one blow. Upon completion, the sword tester took the new blade and cut through the bodies of corpses or condemned criminals. They started by cutting through the small bones of the body and moved up to the large bones. Test results were often recorded on the nakago (the metal piece attaching the sword blade to the handle). The samurai often gave names to their swords and believed it was the soul of their warriorship. (Sato 28-33) In addition to swords and bows, samurai used a variety of bladed-pole arms. One of the more common Japanese pole arms was the naginata, which consisted of a sharp blade two to four feet in length mounted on a wooden shaft that  was four to five feet long. The extra reach afforded by these weapons allowed infantry to hold attackers at bay, or make a first strike before an attacker with a sword could reach them. They were also very effective against mounted opponents. (Kure 170) A big change occurred in the late 15th century because of the consistency of war and the introduction of guns into battle. In the 16th century, European traders arrived in Japan for the first time. The Japanese paid large sums for their matchlock guns, quickly mastering the smithing techniques needed to mass produce the weapons. Although the gun is not traditionally associated with samurai, it was a major influence on Japanese warfare from that point on, allowing daimyos to raise large armies of relatively untrained men armed with cheap guns. Many samurai adopted the unreliable weapons, which were best used as a backup to the more trustworthy sword. (Turnbull 73) The sword played a very key role in the methods and philosophies of the samurai. Without the samurai â€Å"bushido†, they would be considered by modern terms to be heartless killers. Bushido means â€Å"way of the warrior†. It was at the heart of the beliefs and conduct of the samurai. The philosophy of bushido is â€Å"freedom from fear.† It meant that the samurai transcended his fear of death. That gave him the peace and power to serve his daimyo faithfully, loyally and die honorably if necessary. Duty is a primary philosophy of the samurai. In order for the samurai to truly be able to serve his purpose, death must be ignored. An excerpt from _Code of the Samurai_ exemplifies this ideology: _†One who is a samurai must before all things keep constantly in mind†¦the fact that he has to die. If he is always mindful of this, he will be able to live in accordance with the paths of loyalty and filial duty, will avoid myriads of evils and adversities, keep himself free of disease and calamity and moreover enjoy a long life. He will also be a fine personality with many admirable qualities. For existence is impermanent as the dew of evening, and the hoarfrost of morning, and particularly uncertain is the life of the warrior†¦Ã¢â‚¬ _ (15) Religiously, Zen Buddhism spread among samurai in the 13th century and helped to shape their standards of conduct, particularly overcoming fear of death and killing, but among the general populace Pure Land Buddhism was predominant. (Kure 12) Honor was so important to the samurai that they would frequently take their own lives in the face of failure, or if they had violated bushido. This honor-bound suicide became very ritualized, taking the form of seppuku. Also known by the more popular phrase hara-kiri, seppuku was a way for a samurai to restore honor to his lord and family, and to fulfill his obligation of loyalty even if he had failed as a samurai. (May 2) Ritualized seppuku involved the samurai wearing the proper garments while he was presented with the ritual knife, wrapped in paper. The samurai would then take the knife and cut open his own stomach, from left to right, with a final upward cut at the end. However, seppuku was not a solitary act, and few samurai were left to die a slow and excruciating death from disembowelment. Another samurai would typically stand behind the one committing seppuku, and behead him with a sharp sword shortly after the seppuku cut was made to spare him from unnecessary suffering. (May 3) The original motivations for this method of death may well have been purely practical. Cutting off one’s own head is impossible, and the spirit was felt to reside in the stomach, slitting the belly open was felt to be the most straightforward (if not quickest) way to die and free the spirit. (May 5) Although, seppuku may seem crude in modern day society, it was the only way to regain one’s honor, and looked upon as honorable even after the samurai’s decline towards the end of the 19th century. The role of the samurai during peacetime gradually declined, but two key factors led to the demise of samurai: the urbanization of Japan, and the end of isolationism. As more Japanese citizens moved to the larger urban centers of Japan, there were fewer farmers producing the necessary rice to feed the  growing population. The lavish lifestyle enjoyed by the shoguns and most daimyos started to eat away at the economic system. Many Japanese, including lower class samurai, grew dissatisfied with the shogunate because of the deteriorating economic circumstances. (Dean 37) In 1853, U.S. ships sailed into Edo Bay with Commodore Matthew Perry at the helm, intending to deliver a message from President Millard Fillmore to the emperor. Although the emperor was still considered a figurehead, the shogun truly ruled the country. President Fillmore’s message was clear. He wanted to open trade relations with Japan, he wanted shipwrecked U.S. sailors to be treated properly by Japanese soldiers and citizens, and he wanted to open Japanese seaports as a resupply stations for American ships. (Kure 167-9) In Perry’s wake, a rift divided opposing views in Japan. Some wanted to reject the American offer, continue with isolationism, and maintain their ancient traditions. Others, however, realized that Japan could never defend their country when faced with the better technology of the western civilizations. They proposed opening the gates of Japan with the intention of learning everything they could from the Americans, terminating isolationism and becoming a stronger world power. Ultimately, the bakufu decided to open Japanese seaports for American resupply, and later decided to establish trade with America. (Avakian 41) The emperor initially refused to approve to the treaty’s conditions, but because he was merely the face of Japanese government, the bakufu went ahead with the treaty anyway. Several factions of rebellious samurai wanted Japan to stay the same, and therefore supported the emperor and began a civil war against the bakufu. To much surprise, they overthrew the shogun, ending the Tokugawa period and restoring the emperor to his rightful power. Lower class samurai took positions of leadership within the administration, controlling the government from behind the new emperor, a young man by the name of Emperor Meiji. This event is known as the Meiji Restoration. (Avakian 43-48) Throughout Japan at the time, the samurai numbered 1.9 million. The samurai in Japan were not merely the lords, but also their higher retainers, people  who actually worked. With each samurai being paid fixed stipends, the upkeep presented an immense financial burden, which provoked the emperor and his oligarchy to act accordingly. Whatever their true intentions, the oligarchs started a slow and deliberate process to abolish the samurai class. First, in 1873, it was proclaimed that the samurai stipends were to be taxed on a rolling basis. Later, in 1874, the samurai were given the choice to convert their stipends into government bonds. Finally, in 1876, this option of conversion was made obligatory. (Avakian 49-54) Finally, in 1876, the emperor banned samurai from wearing their swords, leading to the creation of a drafted standing army. The final bell had tolled for the samurai — they no longer existed. Not surprisingly, this led to a series of riots from disgruntled samurai. One of the major riots, the Satsuma rebellion, eventually turned into a civil war. This rebellion was, however, put down swiftly by the newly created imperial army The new army was trained in Western tactics and utilized more advanced weapons. Ironically, the core of the new army was the Tokyo Police force, which was formed largely of former samurai who had helped the emperor regain his empire. This sent a strong message to the nonconformist, rebellious samurai that their time was indeed up. (Kure 172-174) The samurai continue to impress, and serve as a model for obedience, reverence, and loyalty on so many different scales. The incredibly rich heritage provided by this elite class of warrior leaders can be linked to the foundations of numerous facets of the life we lead today. Although the samurai cease to exist, their spirit of honor and discipline has found a home in modern times. From the kamikaze pilots of Japan in World War II, to martial artists and even modern businessman who look to bushido as a guide to living an honorable life, samurai continue to positively influence Japan today. BIBLIOGRAPHY Avakian, Monique. The Meiji Restoration and the Rise of Modern Japan. Boston: Silver Burdett, 1991. 38-54. Cook, Harry. Samurai: the Story of a Warrior Tradition. New York: Sterling, 1998. 22-35. Yuzan Daidoji, Oscar Ratti, and Thomas Cleary. The Code of the Samurai. Boston: Tuttle, 1999. 10-44. Dean, Arlan. Samurai: Warlords of Japan. New York: Scholastic Library, 2005. 19-37. Kure, Mitsuo. Samurai: An Illustrated History. Boston: Tuttle Publishing, 2001. 10-179. May, Nick. â€Å"Seppuku – a Practical Guide.† Gaijin Gleaner (1997): 1-5. 1 Dec. 2006 . Sato, Kanzan. The Japanese Sword: A Comprehensive Guide. New York: Kodansha International, Ltd., 1983. 28-80 Turnbull, Stephen. Samurai Warfare. New York: Sterling, 1996. 44-73. Yamamoto, Tsunetomo, and William S. Wilson. Hagakure: the Book of the Samurai. Tokyo: Kodansha America, 1983. 17-65.

Visual analysis Essay Example | Topics and Well Written Essays - 750 words - 1

Visual analysis - Essay Example The following analysis examines these three aspects of the poster in turn: the representation of the dramatic content of the film, the adherence to film advertising conventions, and the contention that it is a classic film. At first sight, the most striking attribute of the poster is the complex image in the center. The face of a woman is shown with eyes closed and mouth open. This temporary blindness is one of the ways in which the film underlines female victimization (Diffrient 80). The red lipstick and open mouth convey a high level of arousal, which could be interpreted in several ways, including sexualized excitement, fear or shouting. The woman’s hands are in a rigid, fully stretched position which conveys extreme stress, as one hand protects her head and the other appears to reach out as if grasping for help. Images of birds are overlaid on the female face, in various shades of black and grey. The beaks of the birds all focus on the woman, giving the impression that she is under attack. There is an implicit appeal to the viewer of such an image to feel sympathy for the woman, who is clearly distressed and afraid of the birds. It is also advance notice that the genre of the film is horror, because of the fear that is visible in the female figure. In contrast to this dramatic image in the center of the poster, there is a small image of the same female actor in the right hand corner at the bottom. This feature recalls the proportions and style of a passport photograph, with few colors and a full-face angle showing Tippi Hedren’s clearly features. The caption â€Å"A Fascinating New Personality† is intended to add mystery to the image, but the main visual message is a very obvious likeness to the Hollywood star Marilyn Monroe, who had died in tragic circumstances just a year before, in 1962 (Taraborrelli 470.). The iconic importance of Monroe in American culture of this period has been attributed to her status as â€Å"a contradiction i n terms† (Rollyson 14), something between a victim and a goddess, or an innocent child and a knowing sex-symbol. The phrase â€Å"and introducing ‘Tippi’ Hedren† alongside the image adds to the impression that the poster is trying to persuade the viewer that this actress has emerged to take on the iconic role that Monroe’s death has left vacant. The format is portrait, and not landscape, which gives the poster the look of a book or page, rather than the widescreen shape of a movie. This format gives the poster an intellectual aura, and this is underlined further by the black and white portrait of the Alfred Hitchcock at the top of the poster, and the provision of a quotation from the director, along with a copy of his signature, in different typefaces. It is very unusual to see a movie poster with the director’s photograph on it, since most movies are more concerned with advertising the leading actors in the film, who are likely to draw in the ir fans. It is also unusual to see an endorsement for any artistic work from the creator himself or herself. The subtle argument being presented here is that this is an exceptional director whose work is of proven merit and whose opinion is worthy of attention. The director’s distinctive, rather heavy face, his dark suit and his somewhat arrogant side-ways look are indicators of a sense of superiority and formality. The

Risk Profile for a Casino Hotel Essay Example | Topics and Well Written Essays - 500 words

Risk Profile for a Casino Hotel - Essay Example In order to lessen their effect one has to understand the various risks that business is exposed to (Crouchy M). Basic step to embark upon this issue is to make an inventory of all possible reasons that are directly or indirectly influencing the performance of the business and then try to mitigate them. This essay mainly concentrates on a casino hotel; various risks involved with it and the ways adopted by management to overcome these issues. 1) Structural Risk: It includes risk associated with the firm itself. The security issue is one of the major parts of it. Guests must be secured enough from any sort of criminal activities inside the hotel. A single anti-peace incident may fall down its market. To overcome it to a great extent, the casino has its own security employees. They take care of any such violence on the premises and also special weapon checking facility has been implemented. Next comes risk linked with cheating and theft. As it’s related to gambling games so, cheating is obvious. Management needs to observe closely whether any of their customer or hotel itself is getting cheated or not. 2) Growth Risk: Risks arising from the expected future performance is related to growth risk. It’s not a monopolistic market rather, there is strong competition and hotel authority must struggle for its existence. Management provides well-structured perks and benefits to their members in order to retain them and also very often to the others to attract more customer. Other than this, arrangements for special programs during festive days are taken so that, in the market, it is more highlighted. 3) External Sensitivity Risk: There are some cases like an increase in government taxes, political revolution or increase in the foreign exchange rate which directly impacts on the business. Though management doesn’t have straight access to solve them but maintaining a good relationship with customers as well as political party sometimes gives a good return.

Management Info Systems Individual Work wk6 Essay

Management Info Systems Individual Work wk6 - Essay Example Walmart have improved its data communication system to suppliers by adding various customized webs from where customers can access better and efficient services. For instance, Procter &Gamble, and Warner-Lambert websites (Bidgoli, 2002). The primary goal is to lower prices and enhance the level of customer services with the suppliers and general customers. Walmart has also engaged a web-based access system where providers can access updates and essential information about significant developments in the company. This will reduce the cost of transportation and enhance the flow of information from one supply to another. The web-based access system will also enable suppliers to reach potential customers with much ease hence more sales and general profitability of Walmart Company. Through the various data application programs, Walmart and its supplier will have a better communication hence increased efficiency in service delivery (Bidgoli, 2002). Different data communication application are in use in Walmart Company. Such application includes; customized websites for their suppliers, Web-based access application, Wireless technology application, vehicle management systems, and two-way text messaging application and security system applications (Bidgoli, 2002). Each application is designed to enhance service in a particular area within the industry. For instance, the security system applications are designed to improve supplier’s safety and protect providers from accessing each other supplier’s data. This gives them confidence to explore in diverse areas and take extra supply measures without fear that their counterparts may interfere with them. The two-way text messaging system ensures that material handling resources are directed to the locations where they serve the best. This enhances productivity and reduces material wastage. Web-based applications on the other hand ensures that suppliers can transact

Human Resource Management, Extrinsic and Intrinsic Award Essay

Human Resource Management, Extrinsic and Intrinsic Award - Essay Example These rewards are more relevant in low power-distance countries with good governmental support systems (Buelens et al., 2006, Pg. 232). Hence the need for extrinsic or intrinsic rewards should be gauged with reference to these social and cultural contexts. However in the era of globalization, making a choice between intrinsic or extrinsic becomes difficult. Balancing between these two extremes is a must for a modern day manager. As a manager, creating congenial environment that encourages intrinsic motivation will develop into intrinsic rewards at a later point. Framing rewards and recognition programs (extrinsic rewards) that complement an individual's intrinsic motivation will yield efficient results as well. E.g. recognizing the quick learning curve of an employee re-asserts the fact that intrinsic rewards such as learning will be rewarded if they are in line with company objectives. Overall balancing is an act of recognizing employee motivation rather than making choices on their behalf. What is the relationship between an employee's salary and his or her feeling of worth Explain your rationale from the viewpoints of an employee and a manager. How can managers create a balance between the two Total words: 250 Employee's salary can have a positive/negative feeli... 177-179). Hence a perception of fulfillment of these needs increases the feeling of worth and vice-a -versa. From an employee view-point salary should compensate for skill sets, previous experience, job responsibilities and be comparable with best in the industry. However a higher need for esteem fulfillment is also cognitively linked to salary in an employee's mind. From a manager's aspect salary is only flexible to the extent that it remains within the band prescribed by the organization for a particular level. Salary accounts to cost if the manager is responsible for a cost location. Hence in terms of worth, manager has fewer strings to influence the perception considering only the $ value of salary. Manager can create a balance by providing a salary structure that reflects the perception of worth in the employee's mind such as performance related pay, recognition for additional responsibilities handled etc. Apart from basic need fulfillment, employee perception can be influenced by fulfilling the need for esteem. Higher responsibilities, skill variety, task identity and significance (Buelens et al., 2006, Pg.193-194) - All these can be part of the overall job package apart from salary, which will influence the perception of worth positively. As a conclusion, compensation should be seen as a continuum of satisfying needs and flexed within boundaries to improve the perception of worth. What type of compensation component would you like to have through your employer that is not currently offered Explain your rationale. Explain both the benefits and negatives this component will bring to you as an employee and will bring to the company. Total words: 257 Performance based pay is the new component preferred.

Racialization of immigration Essay Example | Topics and Well Written Essays - 250 words

Racialization of immigration - Essay Example However, some sections seem more exaggerated, for instance, Jews’ hard work and education, which enabled them to assume the middle class or equal the whites. This is because the whites were constantly against any ethnic group, which seemed to equal them. Therefore, I disagree with her regarding lighter or mild segregation on some ethnic groups, for instance, the Jews. Immigrants belonged to a low class compared to whites where in attaining the same status, the few nonwhites (Jews) had to undergo a meticulous whiteness process. Therefore, this entailed first the then regime to put a sharp wedge between the Black Americans and Jews (Rothenberg 42). In addition, the Natives also ensured that the Jews adopted and emulated ideals that would differentiate them with other nonwhites. For illustration, masculine ideal besides working hard to secure a higher economic stability that was higher than that of African Americans, hence assume the middle class. This was via education, though segregation still acted as a blocking barrier against them (Hund 123). American’s segregation despite the nonwhites belonging to the same group of the darks, the then incumbent regime classified people according to their ethnics (Rothenberg 46). The African Americans assumed the lowest class in the society whereas the Jews and some Black elites the middle class. This also was evident in the division of labor where the blacks earned living via manual jobs besides being the recipient exploitation (Roediger 234). The white mainstream’s agenda was to acquire and maintain cheap labor especially in their well-established corporations and institutions (Hund 109). Consequently, this ensured division of labor and classes where the native whites would continue to enjoy top privileges contrary to the low classes (Rothenberg 47). Additionally, it was also a plan to deny nonwhites the chance of venturing into politics where they

Does mode of communication affect childrens speech perception outcomes Essay

Does mode of communication affect childrens speech perception outcomes after cochlear implantation - Essay Example The communication mode is a frequently examined educational variable with relation to post-implant benefit; there are two communication mode approaches, oral communication (OC) approaches and total communication (TC) (Geers, 2002). There has been a lot of controversy as to which approach is better. Proponents of the OC approach maintain that dependence on speech and audition for communication is not only critical for achieving maximum auditory benefit, but the constant use of auditory input to monitor speech production and to comprehend spoken language gives the required practice for optimum benefit from a cochlear implant (Geers, 2002). Oral communication uses various methods like cued speech approach (use of manual cues to complement lip-reading) or the auditory–verbal approach (lip-reading is discouraged and child learns to make use of whatever auditory information is available through his or her sensory device to understand speech) (Geers, 2002). Proponents of the TC approach believe that for a child with severe-to-profound deafness, a greater benefit will be obtained when some kind of manually coded English accompanies speech, and the use of a sign system facilitates the easy assimilation of language through the unimpaired visual modality (Geers, 2002). Following this, the child can associate what is heard through the implant with signed representations of language in order to support spoken language development (Geers, 2002). Total communication also uses various methods like programs relying heavily on signed input with less emphasis on speech and English syntax or programs that emphasize speech, audition, and lip-reading with careful adherence to English syntax and morphology (Geers, 2002). Osberger et al., 1994, aimed to explore the relationship between communication mode and speech intelligibility in children who

Explain how the Bible shows god as a creator Essay Example for Free

Explain how the Bible shows god as a creator Essay In the bible God is described as the creator of everything. This is accepted without being questioned rather than being a matter of discussion. The nature of God as creator is most clearly seen in passages from genesis and Psalms. God is described as the creator meaning he designed and produced everything. According to Christian tradition, God caused the Universe to exist, he is responsible for the Universe coming into existence and existing at every moment. God is also responsible for everything that will ever exist in the Universe. To understand why exactly God is considered as the creator of everything it is helpful to look at the concepts of good being omnipotence, omnipresent and omniscience. Omnipotence literally means that God is all powerful. No one is and will ever be more powerful than he is. Within this lies the idea that nothing logically possible is beyond the power of God. Even though miracles happened in the Bible it does not mean that God can make the impossible happen like square circles. But it simply says that God is responsible for the way the universe works. Omnipresent is very easy to understand, it simply means that God is everywhere, and by implication in every moment. Finally, omniscience is the idea that God is all-knowing. There is nothing that happens in the universe physically, mentally or spiritually that God does not know. As he is just everywhere, Christians also say they have a relationship with God because he is always with them. They can trust and rely on him. Sometimes god is even seen as a craftsman. In the bible you will not find a guidance of how God created the world and on what exact date, but you will find an account of the way God is intimately involved in the making of all the living and non-living things of which the universe consists. How God made the world himself. The Bible also talks about the spirit of God how it moved through darkness before the earth existed. The Spirit of God is also translated as the breath of God and the moving as brooding. This gives the idea of good breathing life itself into our world and like a parent he was brooding over that life. He all did it himself, with love and passion he was involved in creating the universe. Like a parent God watched over us, wanted exactly us to be in this world and to be born. Exactly the way we are. It seems like he formed us, like a potter. We are crafted by God. Isabel Odenwà ¤lder ‘God is responsible for everything that happens in the universe’ The extent to which God is responsible for what happens in the universe is determined by the limitations of our belief in Gods omnipotence and omniscience. Defined, God’s omnipotence describes his limitless power; a concept which incorporates the belief that God has the power to control what is happening, God is responsible for everything that happens in the universe. His omniscience refers to his unlimited knowledge. God knows everything. You could argue that God is responsible for everything that happens in the universe because his omnipotence and omniscience is shown all through the bible. God created the univers because he wanted it to happen, he is omnipotent. But this also leads to a contradiction. If you accept that God knows everything, that he is responsible for everything that happens in the universe and that he loves us and we are having a relationship with him, then why would he allow so many terrible things to happen in the world? As example in the creation story when god created the world and the human kind. God created the paradise, the world for us, gave us fruitful earth and wild animals. He created something beautiful. And it all happened after his will, he decided how trees would look like and how strawberries would taste. He gave Eve and Adam the best conditions for a good life. But Adam and Eve were not satisfied with what they had after a while. They wanted more. So eventually they ate an apple from the tree which they were not allowed to eat from. As soon as they did so, the paradise was not how it used to be. This part in the bible says that God gave us the world under best conditions everything was great but sometimes we make mistakes and wrong decisions, we act wrong. Sometimes humans are too selfish and greedy. The problem of most natural disasters is not the disaster itself but the fact that there is not enough help and money on site. But we could change that, we are responsible too for what is happening. We can always make a change! If we would life like God wants us to, we would not have any starving children in Africa or any other problems like that. God is not responsible for our very own actions. He is like a parent ‘brooding us’ he gave our mind with which we can think and act. The rest is up to us. In my opinion God is responsible  for the existing of our earth he is the reason why we live. If we need support and someone to talk to we can rely on him. But God gave us our minds to think, to make our own decisions. God have us our lives but he does not life them. We do.

The Effectiveness Of Figurative Language Religion Essay

The Effectiveness Of Figurative Language Religion Essay Sinners in the Hands of an Angry God, the most renowned sermon in American history, had been delivered by Jonathan Edwards before his congregation in Enfield, Connecticut on the morning of July 8th, 1741. By Edwards time, the Puritans had lost their authority in the Northern colonies and more liberal denominations of Christianity were being embraced. As other denominations preached of a more merciful God and of the opportunity of salvation for everyone, Edwards, with great determination, believed he should revive Puritan principle. In his sermon, Edwards passionately uses similes and metaphors to encourage his message to his congregants. Through his use of figurative language, Edwards puts the abstract concepts of his sermon into realistic scenarios in which all members of the congregation of different intellects may understand. Edwards motives for describing the concepts of his lecture through figures of speech were to awaken his worshippers from their stagnancy, motivate the unconverted to convert, and to reassure the doubts of straying members the powerfulness of God. Edwards wanted to create an image in his followers minds of how dependent they are on Gods sovereignty and depict how helpless humankind truly is in the wrath of God. Edwards hoped his listeners would experience an overwhelming sense of Gods sovereignty, and through this experience, Edwards hoped his listeners would take action to escape certain damnation. His listeners are meant to feel awaken, and by which, feel the need to contemplate and re pent for ones own personal wickedness. Your wickedness makes you as it were heavy as lead, and to tend downwards with great weight and pressure towards hellà ¢Ã¢â€š ¬Ã‚ ¦ (Edwards, 695). In this simile, particularly, Edwards is provoking his congregation to consider the heaviness the burden of sin has on the human soul. Moreover, Edwards attempts to provide an illustration of how ones sin will be his downfall, the reason with which will drag him down to Hell and widen the reach between himself and the mercy of God. Elaborating even further on page 695, à ¢Ã¢â€š ¬Ã‚ ¦if God should let you go, you would immediately sink and swiftly descend and plunge into the bottomless gulfà ¢Ã¢â€š ¬Ã‚ ¦ Edwards describes the helplessness of man, unable to life the bondage of sin without the mercy of God, and without his mercy, man is inevitably lost to Hell. Edwards continues on this thought through a comparison of mans ability to uphold himself out of Hell by his personal means and righteousness to that of à ¢Ã¢â€š ¬Ã‚ ¦a spiders web would have to stop a fallen rock, (Edwards, 695). The comparison of mans personal means to sustain himself out of Hell and the spiders web attempting to stop a falling rock is a metaphor implying both are vain attempts that end in ruin. Edwards use of figurative language in this instance, specifically, makes it easier for the members of Edwards congregation to relate to the weight of sin dragging one down and in addition, worshippers could create a mental image of what might be in store if one did not repent. The use of figurative language as Edwards had is an ingenious tactic to persuade his audience. It allowed Edwards paint a powerful picture of Hell and Gods sovereignty to even the simplest ones in the congregation and gave him the utmost control over the audiences insight. The most prominent theme Edwards desires to communicate to his congregants is the urgency for the unconverted to repent, and for those who are indifferent or believe his sermon is not relevant to them, to realize God at any moment could cast each of them to Hell for their wickedness as well. Edwards sermon is his outlet to convince his followers there is no excuse and no reasoning of the mind that can evade repentance, and moreover, Gods wrath. He combats the doubtful member among his congregation and the unconverted by reproducing their logic and matching it with statements in which provided an answer to their doubt. One doubt Edwards addresses especially is the idea that mans wisdom is security. Edwards states, à ¢Ã¢â€š ¬Ã‚ ¦that mens own wisdom is no security to them from deathà ¢Ã¢â€š ¬Ã‚ ¦ (Edwards, 693) and later quotes Ecclesiastes 2.16. By directly countering the qualms of the congregation, Jonathan Edwards strengthens his sermons influence on his followers. The straightforward manner is Edwards method to show leadership and direction. It allows him to restore confidence in his congregants and craft the focus of his congregants on fearing Gods sovereignty. Edwards aimed to transform the conduct of his congregants by reminding them they were at the mercy of Gods wrath. Edwards want for motivating his congregation to strive to be something more in the eyes of God brought forth immense zeal from several members of his audience during and after his sermon. In the first footnote of Sinners in the Hands of an Angry God on page 690, the zeal of his members is described as hysterical, à ¢Ã¢â€š ¬Ã‚ ¦breathing of distress, and weepingà ¢Ã¢â€š ¬Ã‚ ¦ as reported by Benjamin Trumbull in A Complete History of Connecticut, 1797. The tactics of Edwards throughout his sermon were exceptionally efficient. His tactics greatly persuaded his audience and even brought forth shame and sorrowfulness in several of his members. Along with the directness of his words and tone, the similes and metaphors guide Edwards congregants to fear damnation and Gods wrath upon the wicked. The figurative language Edwards uses relate directly to his followers and allow them to create a mental image of Hell and the suffering there would be without God.

Greatest Happiness Principle Analysis Philosophy Essay

Greatest Happiness Principle Analysis Philosophy Essay Some of the eighteenth century English moralists, including Butler and Shaftesbury, stressed the naturalness of benevolence or of seeking the good of others and of its place in the moral life and Hutcheson actually stated that the objective or material end of good conduct is the greatest happiness for the numbers, the phrase that came to be the motto of English Utilitarianism. The great leaders of this school at its prosperous period, the beginning of the nineteenth century, were Bentham, James Mill, and his son, John Stuart Mill. If these moralists had merely argued for a purely hedonistic theory of ethics, maintaining that pleasure is the sole good, their theory might not have met with such general acceptance. Attributed with the fundamentals of utilitarianism are Jeremy Bentham and afterward, John Stuart Mill. They are often referenced together; however, each had opposed viewpoints on more than a few aspects of the theory. Bentham was more basic in his image of utility, focusing on the primal human instincts of making the most of pleasure and avoiding pain. He promoted a scheme called the hedonic calculus. In this method, one could algebraically decide the right choice by setting the potential positive outcomes and negative consequences of an action against another. Bentham was comfortable equating the pleasure of a game of pushpin to that of reading poetry; Mill was choosier, articulating hierarchies of pleasures depending upon their scholarly value. Utilitarianism is based on two sets of premises, the axiomatic truths of egoistic hedonism on one side, and the principles of benevolence and equity on the other side. A mans dedication to the pursuit of general happiness is the best means of achieving happiness for him so reconciliation between egoistic hedonism and utilitarianism maybe possible upon recognition that another persons happiness is of identical value to ones own. Mill believed that the most ethical action was that which brought the most people the greatest amount of happiness. Happiness, according to Mill, is pleasure and the absence of pain, and unhappiness is pain, and the privation of pleasure. The crux of Mills ethical theory is his Greatest Happiness Principle, according to which actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness. Every human being tries to promote his or her own happiness, and avoid unhappiness, which is natural rather than ethical however promoting happiness becomes an ethical theory when applied to all human beings, rather than just individuals. Utility is defined as maximizing pleasure over pain, According to Mill, human pleasures are much superior to animalistic ones: once people are made aware of their higher faculties, they will never be happy to leave them uncultivated; thus happiness is a sign that we are exercising our higher faculties. It is true that some pleasures may be base; however, this does not mean that all of them are: rather, some are intrinsically more valuable than others. When making a moral judgment on an action, utilitarianism thus takes into account not just the quantity, but also the quality of the pleasures resulting from. A pleasure is of higher quality if people would choose it over a different pleasure even if it is accompanied by discomfort, and if they would not trade it for a greater amount of the other pleasure. Moreover, Mill contends, it is an unquestionable fact that, given equal access to all kinds of pleasures, people will prefer those that appeal to their higher faculties. The people best qualified to judge a pleasures quality are people who have experienced both the higher and the lower. Furthermore, Mill observed that even if the possession of a noble character brought less happiness to the individual, society would still benefit. Mill also argues that peoples achievement of goals and ends, such as virtuous living, should be counted as part of their happiness. Since the utilitarians standard for judging an act is the happiness of all people, not of the agent alone, thus, a person must not value his own happiness over the happiness of others; and law and education help to instill this generosity in individuals. However, this does not mean that peoples motives must only be to serve the greatest good; indeed utilitarianism is not concerned with the motives behind an action; the morality of an action depends on the goodness of its result only. Moreover, in most aspects of everyday life, a person will not be affecting large numbers of other people, and thus need not consider his or her actions in relation to the good of all, but only to the good of those involved. It is only the people who work in the public sphere and affect many other people who must think about public utility on a regular basis. Utilitarianisms sanctions (internal and external),a feeling for humanity, are based on natural human sentiments, which the proper system of education could nurture. In order to show that happiness is the sole criterion for morality, it is necessary to show that people never desire anything but happiness. Mill says that people do desire things like virtue, which in common language is distinguished from happiness. However, Mill states that people love virtue only because it constitutes a part of happiness. Mill argues that happiness is not an abstract idea, but a whole with component parts. Because virtue is a part of happiness, and promotes the general happiness, utilitarianism encourages the development of virtue. Act Utilitarianism holds that actions should be judged directly according to their consequences for happiness while rule utilitarians are in favor of the principle that actions should be judged according to rules which, if followed, will have consequences conducive to the greater happiness. Critical appreciation Contrary to the impression Benthams and Mills highlighting upon pleasure may give, utilitarianism does not imply or endorse an egotistical approach to life. Bentham says, Each is to count for one and no one for more than one. i.e. my own pleasures and pains and those of others are to be calculated and compared exactly on a par. Utilitarian(s) insist that everyones welfare should be treated as equal. This ensures that utilitarianism is not an egotistical doctrine. Neither is utilitarianism altruistic, i.e. it does allow us to be concerned with our own welfare, though not to the exclusion of others, an attitude of generalized benevolence. The statement that pleasure is the only thing that is desirable commits a naturalistic fallacy. Desirable means what ought to be desired cannot be defined in terms of what men desire and that men actually desire it is no proof of a thing being desirable To infer from the statement that each persons happiness is a good to each particular person, the conclusion that the general happiness is good to the whole number of persons, commits the fallacy of composition.

Evelyn Glennie :: essays research papers

Evelyn Glennie Evelyn Glennie is a true musician. There are a lot of people out there that want to do what she did, and what she’s still doing, but frankly not many people are willing to put that much effort and time into achieving what she has. Not to mention that almost everyone lacks the talent. Evelyn hopes that the audience will be stimulated by what she has to say (through the language of music) and will therefore leave the concert hall feeling entertained. That is true musicianship.   Ã‚  Ã‚  Ã‚  Ã‚   Now is the time that I should start spouting off all of her amazing achievements, but if I attempted that not only would I get bored writing a list that long, but also you would get bored trying to read one. Plus I would most likely go far over the 750 required words for this essay. But I suppose it is necessary to mention a few of her many antecedents. For the first ten years of her career essentially every performance Evelyn gave was in some way a first. The first time an orchestra had performed with a percussion soloist, the first solo percussion performance at a venue or festival or the world premiere of a new percussion concerto. Evelyn has performed in approximately 42 countries. Evelyn was the first full time solo percussionist in the world. Evelyn has recorded 18 albums and is still working on more. At the age of 19 Evelyn graduated from the Royal Academy of Music. In 1991 Evelyn's autobiography 'Good Vibrations' was published and reprinted in 1995. In 1993 'Good Vibrations' was published in Japanese. Yes Evelyn has lived an extraordinary life. She was born in Aberdeen, Scotland. And she went to school at Ellon Academy, Scotland. Her Conservatoire is The Royal Academy of Music, London. But I am making her sound she has always been this percussionist goddess whose whole life has been dedicated to her career. In some ways, though, she is just like you or me. As a child, Evelyn played the mouth organ and the clarinet. When she was a teenager, Evelyn wanted to be a hairdresser. But now she is very much a percussionist goddess who personally owns over 1800 instruments and in a live performance can use up to approximately 60 instruments. One of the most amazing things about Evelyn is that she is legally deaf. It’s never been a big deal for Evelyn though; to her it’s like the fact that she has brown hair or brown eyes.

Gifted Hands Essay -- essays research papers

Gifted Hands is an inspirational novel based around the life of Ben Carson, from his rugged upbringing in inner-city Detroit to his position as director of pediatric neurosurgery at John Hopkins Hospital at age 33. The novel foregrounds Carson’s struggle to defy all odds - aided by his iron will, tremendous faith, respect, meekness and an unconditional devotion to God. Carson displayed great determination and dedication from a young age. He thrived to be ahead of his studies and went the extra mile for the well-being of his education. After I started pulling ahead in school, the desire to be smarter grew stronger and stronger. Carson focused more on being the best he could be rather than being top of the class. The desire to be smarter is an admirable trait essential for an academically ...

My Personality and Learning Style

My Personality and Learning Style My personality type is ISTJ which is introverted, sensor, thinker, and judger. Introverted people are more likely to be reserved, private and more likely to work alone than with groups. Social events are not a strong characteristic of an introvert which prefers to be in a calm quiet location with relatives and solitude. Sensor’s tend to prefer problems with a set of guidelines that state facts of data directly and learn through example or experience. Thinkers believe that rational and logical thinking over emotional feeling’s.Judger’s have structure and balance their time and schedule precisely. Which can be managing people or working with a set of specific instructions and goals. I believe that the personality type test is accurate in describing my Personality. The test states that I am sixty percent introverted which means that i prefer working alone and reflect on my thoughts. Introverts might not ask question’s and rel y on others to ask for them but if i know there is something i don’t understand and absolutely can’t figure out by myself that’s when i ask a question.I feel that personality can have a big impact on your grades, for example extroverts are more likely to talk during a teacher’s lecture and cause them to miss some information. While introverts tend to keep more thoughts to themselves and are more likely to pay attention in class. Having a clear understanding of how you learn and perceive information which can be more efficient in less time wasted. V. A. R. K is visual, aural, read, write and kinesthetic. The way you process or perceive information in the classroom can define the grade you earn.My preferred choice of sensory is reading and writing because i like write and read notes over several times. Memorizing information, notes and study material is my most effective way of assuring that i pass my exams. You can have more than one way of learning throug h your sensor’s which is called multimodal are not necessarily smarter but just prefer multiple modes of learning which is purely based on preference. Being successful in the classroom for myself begins with paying attention to the information the professor tries to relay.Sitting in the front of the classroom is important to me because I know it gives me an advantage over someone who sits in the back where it is difficult to hear. The first thing I do when I arrive to the classroom is copy the notes the teacher has written on the board or screen. I sense it will be important to know unless told otherwise by the instructor. Knowing I prefer the sensor over intuition i will more than likely choose a class and degree where the information is directly stated with facts and concrete data over a class where theory and imagination is involved.Personality and learning style play’s an important role in your education. Students tend to perceive information different way and rate s. The students who have compatible learning style with the teachers teaching style will retain information better and be efficient in learning. Every teacher might not have the same teaching style but if you take steps to adapt you will increase your chances of doing well in the class. Talk to the instructor and counselor’s so you’re learning needs can be met and prevent you from failing the class.

Bridewealth and the American Culture

Bridewealth and the American Culture Family and personal assets affect the choices we make in picking the right mate in Western Culture. The ways we view these issues influences are dating practices, and marriage choices. Evolutionary theory predicts certain mannerism that should influence dating. Most of the time evolutionary theory is reflected in mating practices. Mating choices are also affected cross-culturally in other ways like with the Kipsigis and bridewealth. Choices we make for dating and marriage prospects rate differently according to sex and culture. The evolutionary theory predicts that women will value financial prospects higher than men do (Boyd, 2006, 461). Because women have a larger parental investment in a child, they want to be with a mate who will be able to take care of them. In David Buss' research he found that knowing a persons culture rather than gender will indicate preferences except for good financial prospects(Boyd, 2006, 465). For men in Western Culture good financial prospects are lower on their list and good looks is higher. This may be because women who are more attractive to them give the signal that they are less likely to have diseases, and possible based on their body type may be more fertile. Men and women also differ in the preference for the age of their partners. Men tend to date younger women while women date older men. This relates to the evolutionary theory because men’s fertility only slightly decreases with age, while women fertility ends as they reach menopause. It would make sense in evolutionary terms for men to choose women who have the ability to have children and are therefore younger. In actual practice men do choose women that are younger but not all of them are able to have children. â€Å"Older men may desire younger women, but they may also want to find someone who shares their tastes in music, has similar goals in life, and so on† (Boyd, 2006, 462). They may also settle with knowing that they may only be able to date women who are closer to their own age. In Kipsigis culture bridewealth is practiced. Bridewealth is payment giving to the father of the bride from the groom’s father. The payment, tendered in livestock and cash, compensates the bride’s family for the loss of her labor and gives the groom rights to her labor and the children she bears during her marriages† (Boyd, 2006, 468). It is almost like an investment. The more a woman is â€Å"worth† the higher the bridewealth. A woman is also expected to return to her family during the harvest and a higher bridewealth may be paid if the families are too far apart. Higher br idewealth is also paid for women who have had their first menstruation. This also fits in with evolutionary theory that women have a set timeline for having children. As a woman is younger they may be fit to have more children. A plumper woman will fetch a higher the bridewealth as well. Thinness in animals reflects less of ability for children and these views are reflected in the Kipsigis people when they choose women who have more body. In Western culture bridewealth is not common. Typically the bride’s family is expected to pay for much of the wedding reflecting more of a dowry. In both cultures typically the more desirable the woman’s assets are, the better choices of bridewealth or financial prospects. Mating choices and preferences can very from culture to culture. There is one thing that all cultures have in common which is that females prefer a partner with better financial ability. Evolutionary theory favors mating choices that will produce the most amount of fertility. For the Kipsigis this is seen in the healthier plump women and young women who have the ability to have more children. In Western society men rate attractiveness higher than women and often choose younger women as well even if it doesn’t increase fertility. Our mating choices are based on our gender and culture. References Boyd, Robert, & Silk, Joan B. (2006). How Humans Evolved (4th ed. ). New York: W W Norton & Company.

Effects of Using Computers

Effects of Using Computers As the world is developing rapidly, people rely more and more on science and technology. When they define the concept of science and technology, â€Å"most people today think of silicon chips, iPods, high-definition TVs, and visual cell phones† (Wilson 320). Among those high-tech inventions, cars and cell phones are two scientific inventions that mostly affect people’s lives. For example, they can get to the destination faster or simply make a phone call to talk instead of taking time to write a letter. However, all of these effects do not stop there. As people can observe, they no longer work manually or by hand because everything have become computerized. Therefore, it is not unreasonable to believe that â€Å"in the future, computing is not computers any more; it is about living,† according to Nicholas Negroponte (27). In fact, the invention of computers has had both positive and negative effects on people’s development, such as, in humans’ social lives, in their jobs, and in human entertainment. First of all, humans’ social lives rely on computer invention because of its helpfulness. With the aid of technology, using computers with internet access is not an unusual way to communicate anymore. Since computers were invented, communication has become easier and quicker because â€Å"computers will join together to communicate with us and for us† (qtd. in Leone 13). For example, international students, who do not live with their family, can keep in contact with their parents via webcam. They can not only talk but also see each other’s face. Talking via webcam like that helps those international students feel like they are living far away from home. Maintaining better communications means maintaining a better relationship, so people might say that â€Å"computers can foster human contact† (Swerdlow 17). When people are bored or disappointed, they usually log in to chat room or facebook where they can meet many different and interesting people. For example, my friend’s brother immigrated to the U. S. ten years ago and left his girlfriend in Vietnam. The only thing that helped them keep in contact was the computers. They just kept chatting via webcam about how they lived without the other. Even though they did not live together, talking via webcam helped them maintain their relationship. Three years ago, they decided to get married. There are not many people reaching this destination, but computers provide people one way to keep their distant relationship. However, using online chatting to communicate has its own side effect which badly affects people’s privacy. Although computers have made communication easier, quicker, and more convenient, it has also brought the privacy concerning. For example, every time people visit a dating or chatting site, all of the activities that they make will be saved and â€Å"can be converted into permanent records that, when combined with innumerable other such records, can form a detailed profile of who we are† (qtd. in Wagner 59). It is scary to see our profiles online, meaning that people’s privacy is known as public information which they never expect to see. In addition, most people use a credit card to shop online, and every time they use it, that credit card can be matched to specific titles and be stolen easily. Using credit card to buy something online is so convenient; however, it is not safe because some online hackers can steal people’s account number and start using it illegally. In fact, using computer to access the Internet has impacted people’s privacy. Secondly, computers play a big role in people’s jobs because computers help people perform work faster and more correctly. Long time ago when computers were not invented, hundreds of people collaborated to trade stocks by using blackboards, chalk, and phones, and with much calculation, stock trading now is so much easier and quicker. It means people just simply turn on their computers, and all the information about stocks will appear on their screens. Sometimes, â€Å"human power is becoming increasingly ineffective in controlling the way information technology shapes our economic and political lives† (Swerdlow 21). For example, in the supermarket, there are too many products with many different price ranges, and computers help employees to complete the sum up transactions faster. In fact, no matter what jobs people are working, they need computers because the world has been computerized. Some people think that there is a lot of work that computers cannot perform. Yes, there is some work that needs physical movement or physical force, but computers can help people perform other tasks that require a complex thought process. According to Levy, a writer of Quarterly Journal of Economics in 2003, â€Å"computers cannot easily substitute for humans in these jobs but they can complement humans by providing large volumes of information†, he implies (30). For example, part of the truck drivers’ jobs is usually to carry goods in and out of the truck, and computers can not help them to do it. However, it can provide the truck drivers the navigation system to get to the destination quicker. Computers are an intelligent machine that can help people do various work through its various functions, so people cannot deny the crucial role of computers in people’s jobs. However, applying computers in the workplace also has a certain disadvantage. The major effect of computers is that computers create an unemployment problem. Unemployment is a serious conflict because employers no longer need much labor to run their companies when computers can help them in various aspects. In reality, â€Å"[computers] technology is enabling companies to extend their operations and enlarge their profits while reducing their workforce and the pay and security of those who remain by contracting out work to cheaper labor around the globe and by replacing people with the machines† (Noble 40). For example, employers are used to hire accountants to keep their business documents, but when they have computers, those accountants are no longer needed because the employers can handle their documents by themselves with the accounting software. Moreover, the increased use of computers in the workplace causes another serious consequence which is the decrease of employees’ work skills. According to Joan Greenbaum, a programmer at IBM company, he writes â€Å"in the language of work rationalization, the worker who does the same task over and over again†¦is being deskilled because she does not have a chance to use her own intelligence and knowledge† (63). Employees will not practice anything at all if they keep working on one work over and over again. They have computers which really help them do a major of work, so they do not really need to use their knowledge to perform their work. In fact, computers are really useful for employees to work on a variety of tasks, but there are some bad consequences following the computers’ advantages. Last of all, computers have influenced humans’ entertainment because they have some functions that televisions or cell phones do not. Mostly, children listen to music or watch movies with a CD/DVD player to entertain themselves, but when they know how to use computers, their use of those inventions is less than after they discovered the effects of computers. Evidently, â€Å"U. S. residents 13 and older consider computers more important for home entertainment than the CD player, stereo or DVD player† (Evangelista E1). A major of teenagers use computers to entertain because of the computers’ functions. For instance, televisions can not be used to go online, but computers can. Televisions do not have â€Å"hard drive† to store music and movies, but computers do. Moreover, computers also help teenagers exploit other different activities on the Internet, and one of which is game online. Playing games online has become very popular because of the advantages it offers. People do not need to come by a game store to find one because there are many interesting games on the Internet. People can also gamble online. Therefore, there is no doubting the truth that computers help people entertain themselves more effectively. However, entertaining via computers connected to the Internet may cause bad effects on people’s lives, especially teenagers. Among game online and movies, the violent images are the most common issue that most parents do worry about. They seem to act exactly like what they have seen in the movies or the games on the Internet. For instance, one of my friend’s younger brother, who is now sixteen years old, usually watches gangster movies, and his favorite one is â€Å"Young and Dangerous†, a Hong Kong gangster movie. He tends to act like a gangster and tries to be as cool as the main character, which he really loves to be. He even gets the same that character’s dragon tattoo on his back. About three years ago, he fought with another group of students of another school and was put in jail for six months. Therefore, online games and movies may mentally influence teenagers. Additionally, games and movies online also has a bad effect on teenagers’ physical development because they can spend most of their time sitting in the front of a computer, having their eyes glued to the monitor, and playing from early morning until midnight without eating anything. Playing games online is seemly like having drug abuse because when teenagers get into it, they will have difficulty getting out. Focusing too much on game online, teenagers have lack of exercise which directly affects on their physical growth, and they will become hypoactive which means they are less active and communicative. Therefore, most people, especially teenagers, should realize that watching movies and playing games online too much can cause serious consequences. As time has passed, scientists have invented many great high-tech inventions, and computer invention is one of those. In fact, every high technology has not only advantages but also disadvantages, so computers are not an exception. Computers have both positively and negatively impacted humans’ social lives, their jobs, and also their entertainment. Now, when people define the concept of science and technology, the first invention which they mention is the computers because computers have become a part of humans’ lives. Computers have many sophisticated functions to perform a variety of work, but people should remember that computers may cause bad effects.

Emergency Department Bottleneck Proposal

Emergency Department Bottleneck Proposal Middletown Hospital is a 200-bed, not-for-profit-general hospital that has an emergency department with 20 emergency beds. The emergency department handles on an average 100 patients per day. The hospital’s CEO has authorized the Six Sigma Team (SST) to address complaints received from patients seeking treatment between 6:00 p. m. and 10:00 p. m. The complaints are centered on waiting times and poor service. During this time the data indicates that approximately 70% of the department’s admissions occur (University of Phoenix, 2009, Course Syllabus). To address these complaints and improve performance of the emergency department the Six Sigma Team must understand process improvement proposals. The process must identify the reason of the bottleneck; identify the correct data collection method; the use of capacity planning; accurate analysis of the scheduling and controlling techniques; and identify a recommendation on staffing or alternative sources of care. Process Improvement Proposals A process improvement proposal is a mechanism to define the opportunities needed to reduce the number of steps, interactions, decision points, reports, and the length of the defined practice (Langabeer, 2008). Three key areas need to be addressed when improving a current practice. According to Langabeer (2008), these areas include increasing capacity, reducing the use of resources, and reducing the amount of variation (p. 79). For example, if the emergency department is currently seeing patients at a rate of four per hour during normal business hours, and this rate drops to one per hour during the period listed a bottleneck will result. To address this issue the department needs to provide the resources necessary to avoid the problem. However, when the reason for the bottleneck is known the correction must include steps to preserve resources. These steps must address reducing the cost per patient, removing excessive steps, and exposures that are unnecessary. Because the data shows the bottleneck occurring after normal business hours the third key area is equally important for successful performance. This area involves the development of control tools. These tools will assist the department when variation occurs, these tools can include the development of contingency plans to use other hospital resources available after normal business hours; for example the use of clinical examination rooms for patient overflow. Process of Improvement Method Edward Deming introduces a method known as the Deming Cycle to identify bottlenecks within organizational structures. The Deming Cycle comprised of a continuous process cycle that involve planning, implementation, assessment and decision-making. Deming postulated that â€Å"business processes should be analyzed and measured to identify sources of variations that cause products to deviate from customer requirement† (Arveson, 1998, para 1). Each step gives operation managers the feedback needed to determine if they are meeting current objectives. Arveson also suggest that this checklist will help reduce bottlenecks from happening while increasing productivity within every department. Comparing the Middleton Hospital use of Six Sigma methodology to Deming Cycle both methods can help reduce bottlenecks issues with waiting time that occurs during interval time of 6:00 p. . to 10:00 p. m. Six Sigma methodology uses phases of defining a problem and provide an alternative solution to the problem. The next phase includes measuring the solution’s outcomes, analyzing the outcomes’ goals and effectiveness, improving any flaws that was identified in the improvement process, and controlling any costs or activities to contain cost and resource deficiency (National Association of Health Care Quality, 2009). The Six Sigma system addresses each problem measuring a quantitative solution to be addressed by upper management and delivered to department heads for implementation. Appropriate Collection Methods Middletown Hospital needs to look at different ways of collecting data. Data collection can be subdivided into three categories with service type, department, and floor. This collection of data is valuable tool that managers need to have in order to understand the flow of business within each department. With the collection of data it will allow managers to calculate the volumes of patients during specific times. The SST will require data collected from all computers used to monitor access to the admission system. Additional data will have specific times at which the patient reported to various stations of treatment, and when the patient was discharged. A multivariate trend forecasting method will be more appropriate in this setting; the use of multiple variables about the item being forecasted allows seasons and cycles to be combined with other variables and improve forecast accuracy (Langabeer, 2008). This will give operation managers better forecasting abilities as they will be able to see trends. Finally, the SST will need to analyze the amount of resources or assets available to serve demand (Langabeer, 2008). Quantitative data needed to measure capacity will include: the number of available beds and treatment rooms, the number of key providers and other staff available at each point of care between 6:00 p. m. and 10:00 p. m. , and availability of key medical technologies and equipment. Examples of key medical equipment are diagnostic imaging, X-ray and laboratory equipment. Methods to Analyze The first step in analyzing the cause of Middletown Hospital’s emergency department bottleneck is to perform a capacity analysis that will help to identify appropriate assets and resources to serve the increased need within each emergency department. The analysis should capture statistical data in time series format that will show sequential data recorded during different time periods throughout the day. Data should be included from time periods when the emergency room is successful in handling demand as well as occurrences of the bottleneck. Creation of a control chart can also be useful in discovering areas of daily operations that are contributing to the current issue of meeting demand. Middletown Hospital is aware that they can not keep up with the demand placed upon each department with current needs. In knowing the limitations, data from the other 20 hours in which emergency department is in operation can be used to obtain values for a mean and average to be used to create a control limit. Taking data from the entire day can be used to obtain a standard deviation value as well. Data and observations that show a large deviation from the mean will alert the staff to areas that need to be updated or streamlined. The control data that is being recorded should be able to define staff ratios, numbers of patients seen, time of day, day of the week, equipment or technology malfunctions, ime of patient visit, reason, and duration. A control chart can help Middletown Hospital distinguish normal and abnormal processes within their patient delivery service. Bottlenecks Operation managers need to handle many different jobs at once. These jobs can be dealing with bottlenecks, and forecasting. Operation managers need to look at current flow of business to determine the proper amount of staffing needed to handle problems in the future. By working with an accurate forecast managers are able to see what is expected and when the flow of business will occur. When increasing staffing in any department the profitability will decrease at start, but soon will rebound as more patients realize they are receiving treatment at a faster pace. According to Langabeer (2008), one of the keys to increase throughput or capacity is to remove these obstacles or bottlenecks, which is called de-bottlenecking (p. 96). Increasing the number of staff on during peak times it will be easy to reduce the number of complaints and increase the profitability of every department. Being able to remove the barriers will allow managers to see the results within days instead of weeks. Within any department comes demand and being able to predict the demand allows managers to become better forecasters. According to Langabeer (2008), â€Å"forecasting is a collaborative process that estimates the volume of patients that will be served over a specific time period. More precisely, it is a projection of demand that will occur along three dimensions: service type, location, and time dimensions† (p. 97-98). Managers will have to better look at the forecasting they are doing in order to make sure they are using the most current data in order to predict flow and handle problems. Recommendation on Staffing Middletown hospital’s ability to move patients smoothly through the emergency department has become a conversation of complaint for patients. Due to the high volume of patients being seen during the hours of 6:00 p. m. and 10:00 p. m. changes need to be made to optimize waiting times and efficiently treat patients. The emergency department is averaging 100 patients per day which, means that 70 of them are coming through the emergency department between 6:00 p. m. and 9:00 p. m. According to Langabeer (2008), in health care, wait times are frequently a source of poor patient satisfaction and process inefficiency (p. 10). The hospital emergency department is currently plagued with a lack of staff scheduled at key times and needs to look at alternatives to better manage the movement of patients. Creating a solution for Middletown hospital means using multiple channel servers to reduce check in time and maximize on hand staff’s time management. Because a majority of the iss ues arise at a key time in the day the revision of the patient routing and flow is required. According to Hall (2006), therefore, by altering patient routing and flow, it may be possible to minimize patient waiting times and increase staff utilization (p. 221). Bottlenecks occur in a hospital emergency department because of the triage concept of putting most significant injuries first. This means many minor care issues will be pushed back. Combating this issue creating a fast track lane to handle minor care issues will decrease patient complaints and wait time. These concepts should reduce the wait time of patients within this three hour block and maximize their experience in the emergency department at Middletown hospital. Conclusion Bottleneck is often the result of an organization lacking the capacity to meet the needs of clients in delivering a particular service. Middletown hospital was given a recommendation to review its current organization capacity by examining their processes, resources, technology. Middletown hospital was able to define other available resources which could be used to assist with meeting their patient demand. Reference Arveson, P. (1998). The Deming Cycle. Retrieved November 27, 2009, from http://www. balancedscorecard. org/TheDemingCycle/tabid/112/Default. aspx Hall, R. (2006). Patient flow: reducing delay in healthcare delivery. Los Angeles, CA: Springer Science Business Media, LLC. Langabeer, J. (2008). Health care operations management: A quantitative approach to business and logistics [University of Phoenix Custom Edition e-text]. Sudbury,MA: Jones and Bartlett Publishers, Inc. Retrieved November 28, 2009, from University of Phoenix, OPS/HC571 Health Care Operations Management Web site. National Association of Healthcare Quality. (2009). JHQ 174: Lean Six Sigma in health care. Retrieved November 27, 2009, from http://www. nahq. org/journal/ce/article. html? article_id=250 University of Phoenix. (2009). OPS/HC571 course syllabus. Retrieved November 28, 2009, from University of Phoenix OPS/HC571- Course Materials Web site.

Internation Economic Essay Example | Topics and Well Written Essays - 500 words

Internation Economic - Essay Example 4.The United states has experienced a Balance of payment Trade deficit since 1982. You are a member of the Council of economic advisers to President and you role is to advise the President, who is very concerned about the rising EURO and the Trade Deficit, on how he can reduce or correct the Trade deficit respond to the Euro. What actions would you recommend and why? The US trade deficit shows that the country is importing more than its exports. Any act of balancing the trade deficit through increased exports that match with the imports will take years to yield the desired results. One of the easiest ways to ease out is through favorable changes in the currency exchange rates such as the Euro. A rising euro means that the United States is able to export more than previous levels. As such, the trade deficit has come down since 1996 compared to previous years. Therefore, it is advised to maintain the favorable variations in currency by looking into the factors that affect these exchange rates and utilizing them for the benefit of the

The US Air Force in World War II Essay Example | Topics and Well Written Essays - 750 words

The US Air Force in World War II - Essay Example Thus the direct premise that followed from this catechism was that victory beyond doubt will go to that power that will manage to exhibit and retain decisive air superiority throughout the conflict. Still such findings and predictions failed to muster a commensurate support and budgetary allocations from the US authorities. It was only in the thick of the World War II that the validity of such forecasts became crystal clear and self evident and the US realized that the stature and scope of its Air Force needs to be unavoidably expanded and broadened. In fact such provisions became necessary after the Japanese air attack on the Pearl Harbor on 7 December 1941 (Lord 4). This unexpected attack revealed the extent to which the Japanese intended to rely on their air power to have an upper edge in the war. This attack also revealed the potential and capabilities of the Japanese Air Force, its ability to plan and execute debilitating air operations and its skill for withholding and camouflaging the information and intelligence pertaining to its air preparedness. Pearl Harbor was a painful eye opener that was as much the result of the Japanese air preparedness as the lack of prompt US initiative in response to the ensuing developments in Europe and Japan. This attack also made the US cognizant of the vulnerability of its Air Force and its air defense systems. Luckily, the Pearl Harbor attack unleashed a sea change in the US foreign policy and its defense preparations (Cate). It was decided that from now onwards, the US Air Force ought to play an aggressive and proactive role in the future conflicts. President Roosevelt decided in favor of an unprecedented expansion and refurbishing of the US Air Corps and substantial and impressive allocations were made to procure fighter aircraft for the army (Cate). In the mean time, the US Air Force was already anticipating such salubrious developments and hence it took no time in gearing up and responding to such alleviated expectations and bold plans. The strategic stress was also laid down on the upgrading of aerial infrastructure and the development of new airfields and air bases to enhance the tactical potential of the US Air Force (Cate). There is no doubt that such developments were to chan ge the face of the US Air Force not only in the II World War, but their reverberations were audible in the much later US missions like the Operation Desert Storm.Though the US Air Force fighters and bombers were soon carpeting the Pacific skies, still the US Air Force some what reluctantly entered the European horizons in July 1942 (Wolf 156). The scope of the US Air Force was extended to the European territories only at the repeated request and encouragement of the British army, which was continually suggesting a scheme for the collaboration and cooperation between the Air Forces of the two nations embroiled in this conflict. As American strategic interests in Europe started to become clearer, concise and concrete, the entry of the American Air Force in the European theater of war became a tactical and political necessity. Considering the fact the allied forces operating in Europe were