Apple s First Macintosh Commercial - 1309 Words

On December 31st of 1983 an eccentric commercial was introduced, challenging other companies and awaking people all over the country. It has been more than 30 years and people are still talking about Apple’s first Macintosh commercial. Companies use commercials to show the audience that their products are worth buying like Apple did in its first Macintosh commercial. By using themes from George Orwell’s 1984, Apple was able to speak volumes about its product without showing or describing it. Apple visualizes its self as the hero that will save the world and people believed it. Most of us now own an Apple brand. This advertisement is an effective ad because it contains a valuable message that was provided to the viewer by using contrasting visuals and it is about awakening the people and breaking the chains of similarity and loving to be different. Yet, it is ironic because Apple has become one of the most controlling companies in our society. In the complex mysterious 1 984 commercial of Apple Mac that definitely needs a second thought before being understood, everything is grey at the beginning. People marching down the tunnel, wearing all grey with their heads shaved and their identity lost. Then we notice an athletic girl with red shorts contrasting the grey atmosphere that was created at the beginning of the advertisement. And we also visualize a man in a big blue screen giving a speech and everyone is listening to him. Then the girl throws a hammer on the big screenShow MoreRelatedThe Application Of The Macintosh1248 Words   |  5 Pageslook at life. Jef Raskin, an Apple employee who wanted an easy to use and low cost computer for the average person. He had begun the Macintosh project in 1979. Jef got the name â€Å"Macintosh† from his favorite apple, the McIntosh. He changed the spelling for legal reasons. Steve jobs has requested that McIntosh Laboratory give Apple a release to use the name with the spelling changed so that Apple was able to use it. McIntosh Laboratory denied that request, therefore Apple had to eventually buy the rightsRead MoreApple, Inc. Business Analysis Essay984 Words   |  4 PagesApple, incorporated. Created by innovative CEO Steve jobs (who recently passed away) and with the support of Steve Wozniak, is now a multinational corporation that’s focuses on consumer electronics, computer software, and commercial servers. With its broad line of revenue including: the apple computer, iPod, iPhone, iPad, and Mac apple strived for success with the idea to reach all consumers as its target market. The company started from Steve Jobs parent’s garage to its first building in CupertinoRead MoreThe Organizational Structure Of Apple Inc. Essay959 Words   |  4 PagesThe topic of Organizational behavior that I chose to analyze is the Organizational Structure of Apple Inc. 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He selected target markets and set ofRead MoreOrganizational Structure Of Apple Inc Essay968 Words   |  4 PagesOrganizational Structure The topic of Organizational behavior that I chose to analyze is the Organizational Structure of Apple Inc. I chose this specific topic because Apple has been constantly growing and changing over the past 40 years. I thought it would be interesting to see the different forms of structures that the organization has transitioned from, especially under the contrasting management styles of the two main founders, Jobs and Wozniak. Also, the death of Steve Jobs’ on October 5, 2011Read MoreThe Poisoned Apple1057 Words   |  4 PagesThe Poisoned Apple Apple Inc. is one of the most notable brands in todays market. With products ranging from home computers, cellphones, internet and cable, to television, Apple Inc. seems to be dominating in every aspect of the technological world. 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Steve jobs formularizedRead MoreSteve Jobs And The World s Most Successful Motion Picture Studios1010 Words   |  5 Pagesresponsible for building Apple Computer twice, as well as for rescuing Pixar Animation Studios and turning it into one of the world s most successful motion picture studios. He also built NeXT, a good idea that did not catch on. He was a hands-on manager, who studied even the most little details of his products, with the heart and eye of a potential entrepreneur. His insistence on high-quality, good-looking products struck harmony with many people who appreciated the splendor of Apple products, resultingRead MoreThe Contribution Of Steve Jobs994 Words   |  4 Pagesdone by one individual. They re finished by a group of individuals.’’ Steven Paul jobs was an American information technologist and an entrepreneur born on February 24th 1955 in California. He was the chairman, chief executive and co-founder of Apple Inc. he was also the main shareholder in Pixar Animation Studios as well as a member of the Walt Disney Company as one of the managing directors to the company. Steve Jobs is well known for his contribution towards the revolution of microcomputersRead MoreComparison Of The Old Spice :The Man Your Man Can Smell Like Commercial?727 Words   |  3 PagesFor this discussion, I chose to discuss the following three advertisements; Old Spice: The Man Your Man Could Smell Like, 1984 Apples Macintosh Commercial, and Volkswagen: â€Å"Think Small.† The Old Spice; The Man Your Man Could Smell Like commercial was designed to pitch the Old Spice men’s body wash line. However, it appears to sell sex appeal and luxurious items. The advertisement was directed towards woman because they tend to do most the shopping in most households. Therefore, to successfully